Oh the suspense! Well managed communications though – a general note: if you are going to be late with something, let people know. Much better than letting people down. Well done Matter.

The general idea behind Matter Box is best explained by Matter themselves:

Matter is a new and innovative way for companies to talk to people by giving you real, physical stuff – things to hold in your hands, keep in your drawer, or give to your friends.

In a digital age, we want to bring companies and people together around real, physical things

I like the sentiment. As much as I am a massive on-line advocate, real physical stuff trumps the on-line world anytime. 

It isn’t easy to show in a picture, so let me list what was in the box:

• Cadbury Cranberry & Granola Bar
• BBC Audio Comedy sampler
• Original Source Orange Oil & Ginger hair and body wash
• LOVEFiLM DVD cleaning cloth and a month’s movies
• O2 sim card pack
• Pimm’s, Baileys, Bell’s & Gordon’s winter drinks pack - recipes and ‘roaring fire’ DVD
• Sampler of ‘Let Battle Commence’ by Conn Iggulden / Harper Collins.